The reason why Sibiu Salami is associated with the demarcated geographical area is especially historic. Indeed, there is a long tradition, over 100 years, in terms of obtaining the assortment, a tradition that continues today. This tradition is a specificity of the geographical area.

The history of Salami from Sibiu shows us, through certain proofs, that the production of the famous assortment started at the same time in at least 2 different areas in Romania, namely Mediaş and Prahova Valley (Sinaia). The history of this salami was closely linked to the development of agriculture in these areas, as well as to the formation within them of producer groups that specialize in the production of this product and which have, over time, contributed to the spread of production out of the Medias - Sinaia area and to consolidate this tradition in other areas of the specified area.

 

Sibiu Salami is a reputable product, one of the most widespread products in the defined geographical area, which is always on the lists of products offered to domestic and foreign clients, but also to national and international fairs where it is required to taste all visitors.

The analysis of the behavior of the Romanian meat products consumer, conducted in 2009 under the aegis of the Ministry of Agriculture and Rural Development, revealed (page 17) that this product is among the first 4 meat products in the top of the public preferences, 33.1% consuming this product frequently. In the forthcoming section (p. 18), the study points to the Salami of Sibiu as an example of "loyalty to a strong brand, known for a long time".

These trends are also confirmed by specialized magazines. Thus, in an article titled "Romanian Trademarks", published in the “Market” magazine on June 21, 2008, it is mentioned (page 7) that "Sibiu salami (...) are only a part of the Romanian brands competing successfully produce products to foreign players. "

Reputation, guaranteed by public recognition and numerous written sources, is based on a long tradition in obtaining and marketing the assortment. In the Royal period, marketing stems from the letters of command as well as from the documentation on the factories' production capacity.

During the communist regime, the renown of Sibiu Salam was strengthened by the construction of new factories (such as Bacau, Mediaş) and by participation in international fairs (eg Moscow - 1951, Leipzig - 1975). These activities continue now, the product being present at the SIAL 2010 international fair or the Trade Expo Show 2010, 2011 and 2012.

 

The specific manufacturing method given by the skill of the producers is also due to the local specificity, the process of industrialization of the assortment still including stages with a high degree of maneuverability. The visual and manual appreciation of the chopping, the manual spreading of the salt-spice mixture, the checking of the elasticity of the stick during smoking, the manual brushing of each stick requires a degree of knowledge and skill that most often is learned from generation to generation, from workers who have experience and intuition in getting the taste typical of Sibiu Salami.

The defined geographical area comprises a number of administrative-territorial units of Romania, namely Bacau, Brasov, Calarasi, Covasna, Ilfov, Prahova, Sibiu and Bucharest.

Bacău county has an area of 6,603 km2 and is located in the Moldavian region of northeastern Romania, bordering east with Vaslui County, south with Vrancea County, west with Covasna and Harghita counties and north with Neamţ County.

Braşov County has an area of 5,363 km2 and is located in the central part of Romania, in the southeast of Transylvania, on the middle course of the Olt River, inside the Carpathian Mountains arch. Braşov county is bordered to the east by Covasna County, to the southeast with Buzău County, to the south with the counties of Prahova, Dâmboviţa and Argeş, to the west with Sibiu County and to the north with the counties of Mureş and Harghita.

Călăraşi County is located in the southeast of the Muntenia region of Romania, in the southern part of the Baragan Plain and has an area of 5.088 km2. Călăraşi County is bordered to the east by Constanţa County, to the west by the Ilfov and Giurgiu counties, to the north by Ialomiţa County, and to the south by the Silistra and Rousse regions of Bulgaria.

Covasna County is located in the center of Romania, in the Transylvanian region, in the internal part of the Carpathians of Curvature, and is bordered to the east by the counties of Bacău and Vrancea, to the southeast with Buzău county, to the southwest with Braşov county and to the north with Harghita county. The total area of the county is 3,705 km2.

Ilfov County covers an area of 1,583 km2 and is located in the Muntenia region of Romania, in the center of the Romanian Plain. Ilfov County borders north with Prahova County, northwest with Dâmboviţa County, south and west with Giurgiu County, southeast with Călăraşi County and Northeast with Ialomiţa County.

Sibiu County is located in the south of the Transylvania region, north of the Southern Carpathians, bordering east with Braşov County, west and southwest with Alba county, southeast with Arges county, south with Valcea county and with north with Mures County. Sibiu County covers an area of 5,432 km2.

Bucharest is located in southeastern Romania, in the Vlăsia Plain, between Ploieşti in the north and Giurgiu in the south. Bucharest has an urban area of 285 km2.


WHERE DOES THE NAME SIBIU SALAMI COME FROM?

In the time when the Winter Salami soon to become Salam of Sibiu was born, Transylvania was under the rule of the Austro-Hungarian Empire, and the factory in Sinaia was in the Kingdom of Romania, near the border. Dozzi started selling the new product under the name "winter salami" and the export stamp applied to documents accompanying the goods wore the inscription "Sibiu Customs" because the entrance on the territory of the Austro-Hungarian Empire was at Sibiu. Since in Hungary there were competing factories producing a salami similar to Dozzi’s, there were also restrictions on the transit of Romanian salamis on the territory of Hungary. Only the Ministry of Agriculture of Hungary could facilitate the passage of Romanian salami to other markets. Thus in the orders from the foreign partners the name of the product becomes first "Salam from Sibiu customs", so that it is later called "Salam Sibiu".The name "winter salami" is preserved only in Romania. But even after the Great Unification of the Romanian Kingdom with Transylvania in 1918, the denomination "Salam Sibiu" is rooted, occurring since the 30s in order letters from various clients across the country.

After the nationalization of factories in the early communist era, later created several factories started producing Sibiu Salami, many Salami technicians being sent to the factories in Sinaia and Medias to learn the craft of production. Almost the entire production reached exports, on the tables of Romanians reaching very few products. This has led to the categorization of the product as a luxury one, being sold at exorbitant prices. This fact, together with the indisputable quality, transformed Sibiu Salami into a luxury and highly sought after product. Prior to 1989, exports were made mainly in the United States and Western Europe. After 1989, production has become free and expanded nationwide, but not all manufacturers have respected the quality standards and traditional methods of production, so the Sibiu Salami that was found in the shops did not always have the same quality and the specific taste.

Nowadays only the producers registered in the Association of Sibiu Salami Producers have the right to produce and sell the Sibiu Salami PGI, respecting the specific production criteria and especially the quality required by this unique product.


The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.


 

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