The campaign aims at raising the awareness and recognition of the quality of PGI, highlighting the method of production of a new system integrated into the scheme: Sibiu PGI Salami (RO / IGP / 0005/01280), to highlight the various aspects and characteristics of the production method (in terms of food safety, traceability, authenticity, nutritional aspects, compliance with the environmental safety criteria and sustainability) and its unique characteristics in terms of quality, taste, difference and tradition.
The specific objectives are to increase the added value of the product and stimulate demand on the domestic market as well as in Italy and Spain. This will result in an increase in the level of PGI logo recognition in Romania and will positively contribute to changing the downward trend of logo recognition in Italy and Spain.
It will also increase product and industry competitiveness and increase consumption. The expected impact is to increase awareness of the PGI logo and sales volume in Romania and the value of exports to Italy and Spain.
The target groups are Gen X and Y along with multipliers (bloggers) and meat product market professionals (distributors, HORECA).
The program runs for 3 years, 19 January 2018 - 18 January 2021. The grant for promotion and information obtained from the European Union is worth 1,525,700 euros.